Jennifer Lopez ignited wild praise from fans as she shared a makeup-free Instagram video on Saturday.
The 56-year-old actress-turned-entrepreneur, who was the subject of plastic surgery rumors this week, filmed herself in her bathroom as she plugged the latest product from her JLo Beauty range in the post.
‘Skin glowing, hair glowing, life glowing,’ wrote one fan in the comments, while another said she was ‘radiating a flawless glow.’
The star said she had been counting down the days until she could announce the launch of her new JLo Beauty website and the Fusion Power Serum.
‘This serum combines retinol, vitamin C, other powerhouse ingredients to help support smoother-looking, brighter, radiant skin,’ she explained in the clip.
The lifelong entertainer was clad in a satin, gold robe and her long, straight blonde-highlighted locks were parted down the middle as they framed her face.
Jennifer Lopez ignited wild praise from fans as she shared a makeup-free Instagram video on Saturday; pictured June 5
The 56-year-old actress-turned-entrepreneur filmed herself in her bathroom as she plugged the latest product from her JLo Beauty range in the post
One fan in the comments said JLo was ‘radiating a flawless glow’
‘JLo’s glow needs its own zip code,’ said one social media user.
‘Always glowing with the most beautiful skin,’ added another, alongside heart eyes and stars emojis.
‘My glow queen,’ someone else praised, while another gushed, ‘You are our inspiration.’
But not everyone was impressed by Lopez’s promotional content – some followers called her out for using a filter to hawk a skin product.
‘Good products? Why do you use a filter then?’ asked one critic, adding an eye roll emoji.
Another weighed in, ‘It would have been much better and realistic if you didn’t use a filter!’
‘Show without a filter on as we can’t tell [the effect of the serum],’ added one person, with another agreeing, ‘It does look a bit blurred. I was wondering.’
Another person asked plainly: ‘Why is she using a filter?’
Another person commented, ‘Skin glowing, hair glowing, life glowing’
The actress received a heap of comments about her complexion
‘JLo’s glow needs its own zip code,’ said one social media user
The star said she had been counting down the days until she could announce the launch of her new JLo Beauty website and the Fusion Power Serum. The lifelong entertainer was clad in a satin, gold robe and her long, straight blonde-highlighted locks framed her face
But not everyone was impressed by Lopez’s promotional content – some followers called her out for using a filter
Another weighed in, ‘It would have been much better and realistic if you didn’t use a filter!’
!['Show without a filter on as we can't tell [the effect of the serum],' added one person](https://i.dailymail.com/1s/2026/06/07/02/109181757-15880211-image-a-42_1780797085319.jpg)
‘Show without a filter on as we can’t tell [the effect of the serum],’ added one person
One person asked plainly: ‘Why is she using a filter?’
Do celebrities set unrealistic beauty standards by promoting filtered “makeup-free” skincare routines?
Known for her supple skin, Jennifer launched JLo Beauty on January 1, 2021.
In November 2025 the brand announced that it won the Beauty Innovation Award for Eye Mask Product of the Year.
The item promises to ‘define and depuff,’ and on Instagram JLo Beauty captioned a post, ‘We’re truly honored and so thankful for this recognition. Thank you to everyone who’s tried, loved, and shared your first take glow with us.’
A separate post noted that the product is ‘powered by advanced tetrapeptides + hyaluronic acid.’
‘This hydrogel mask is your 15-minute secret to refreshed, luminous, camera-ready eyes. Get yours before they’re gone,’ the social media post urged.
Other items included in the range are SPF, moisturizer, body serum, body cream, and booty balm.
